White Mischief
Mischief Island was created to engage its target audience
to know more about the brand & the different ways they could
enjoy a glass of mischief.
Various Activities were conducted to achieve this goal.
Activation
Amessage was put in the
White Mischief bottle.
The Message reads different kinds of Cocktail recipes that can be made
with White Mischief.
To know more about how to make the cocktail,
they needed to log on to the site.
Online Game
Once they logged on to the site.
They needed to click on the tabs to
Open the Bottle
Pour the Liquor
Before the Liqour Pours Out the secrets on Mischief Island are revealed.
All the Cocktail recipes that can be concocted with White mischief
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