.This & That

White Mischief 

Vodka Mixed Drink

Lables

The client wanted the bottle to be fun and young.

It should stand out on the racks and must communicate to

the TG in a flirty way, since the brand White Mischief is all about the

"FLIRT".

Label 1 

The bottle is a girl speaking to the consumer

asking him a question in a tone of a pick up line.

Label 2 

The drink in this is considered to be a 

Flirt Potion Bottle. That gets the consumer rid of all his inhibitions

and fears to flirt and helps him go forth.

Label 3

Similar to cars being named after women.

The vodka mixed drinks are named after girls.

So when the consumer goes up to the counter

we request will be for a Sweet Suzie or a Twisted Tina

and not just a Vodka Mixed Drink.